Privacy Policy GDPR / AVG

This Privacy Policy explains how Picture Real Estate B.V. (“we”, “us”, “our”) collects, uses, shares and protects personal data when you visit our website, contact us, or use our services.

Last updated: 2026-01-29

1) Who we are (Controller)

Company: Picture Real Estate B.V.

Address: Herengracht 420, 1017BZ Amsterdam, Netherlands

2) Personal data we collect

Depending on how you interact with us, we may collect the following categories of personal data:

  • Contact details: name, email address, phone number.
  • Communication data: messages you send via contact forms, email, phone, or other channels.
  • Property-related preferences: your housing requirements, budget range, preferred areas, and similar information you choose to provide.
  • Technical data: IP address, browser type, device information, and basic website usage data (e.g., pages visited).
3) How we use your data (purposes)
  • To respond to inquiries and communicate with you.
  • To provide and improve our real estate services.
  • To schedule viewings, consultations, or follow-ups.
  • To maintain security of our website and prevent fraud/abuse.
  • To comply with legal obligations.
4) Legal bases (GDPR)

We process personal data under one or more of the following legal bases:

  • Consent (Art. 6(1)(a)) – for example, where you choose to submit a form or opt in to certain cookies/marketing.
  • Contract / pre-contract steps (Art. 6(1)(b)) – to provide information or services you request.
  • Legitimate interests (Art. 6(1)(f)) – such as running our business, responding to inquiries, improving services, and securing our website, balanced against your rights.
  • Legal obligation (Art. 6(1)(c)) – where we must comply with applicable law.
5) Cookies and similar technologies

We may use cookies and similar technologies. Where required by law, we will request your consent before placing non-essential cookies (e.g., analytics or marketing cookies). For more information, please see our Cookie Policy.

6) Sharing your data

We may share personal data only when necessary, for example with:

  • Service providers (processors) who help us operate our website and services (e.g., hosting, email, analytics). These parties may process data only under our instructions.
  • Professional advisors (e.g., legal, accounting) where needed.
  • Public authorities when required by law.

We do not sell your personal data.

7) International transfers

If personal data is transferred outside the European Economic Area (EEA), we will ensure appropriate safeguards are in place (e.g., an adequacy decision or Standard Contractual Clauses), as required by GDPR.

8) Data retention

We keep your personal data only as long as necessary for the purposes described above, including:

  • Inquiry/contact records: retained as long as needed to respond and for reasonable follow-up, then deleted or anonymized unless we have a legal basis to keep them longer.
  • Legal/compliance records: retained for the period required by applicable law.
  • Security logs: retained for a limited period to protect our systems.
9) Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure.

10) Your rights under GDPR

You have the right to:

  • Request access to your personal data.
  • Request correction of inaccurate or incomplete data.
  • Request deletion of your data (where applicable).
  • Request restriction of processing (where applicable).
  • Object to processing based on legitimate interests (where applicable).
  • Data portability (where applicable).
  • Withdraw consent at any time (where processing is based on consent).

To exercise your rights, contact us at info@picturerealestate.nl.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

11) Children

Our website and services are not intended for children under 16. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact us so we can delete it.

12) Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be published on this page with a new “Last updated” date.

13) Contact

If you have questions about this Privacy Policy or your personal data, contact:

Picture Real Estate B.V.
Herengracht 420, 1017BZ Amsterdam
Phone: +90 553 948 34 47
Email: info@picturerealestate.nl